Public Relations (PR) plays a pivotal role in digital marketing by shaping a brand’s image and building strong relationships with its audience. In today’s online
landscape, PR strategies focus on boosting brand visibility, managing reputation, and creating impactful digital communications. Through media outreach,
social media engagement, and content creation, digital PR helps brands connect with their target audiences authentically.
Effective PR in digital marketing also involves monitoring online mentions, responding to feedback, and using influencer partnerships to amplify brand
messages, driving both credibility and engagement across digital platforms.